University graduation thesis on the development of a Brand Identity for an alternative transition other than electric mobility, through motorsport.

The project starts with the explanation of today’s mobility problems, doing market research in the automotive sector, moving on to the history of motoring to understand the importance of the development of new technologies in motorsport, looking for an alternative solution to electric mobility, using motorsport as a benchmark. You can read all thesis (HERE)

From this the creation of a brand for an Endurance Championship that allows the development of E-Fuels, synthetic fuels, reaching carbon neutral.

This is how RUSH X was born, as a brand of this endurance championship. Research was carried out for the development of a solid brand suitable for motorsport.

Creation of custom logo, custom fonts, coordinated colors, brand image, brand guideline and a lot of mockups. all work visible (HERE) and a small HUD live TEST (HERE)

Created with Illustrator, Photoshop and Blender.

DESIGN PROCESS:

MAY 2023 – AUGUST 2023